Global Sourcing, Multiple Country-of-Origin Facets, and Consumer Reactions
نویسندگان
چکیده
It has seldom examined how global sourcing decisions affect consumer formulate the hypotheses empirically tested in this study. Next, we describe the methodology employed to test the behavior. Through an experimental design, this study investigated how global sourcing locations and related factors influence consumers’ product hypotheses. Last, we present our findings and discuss the implications of our research. evaluations in various quality dimensions. Our findings have interesting
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